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Add pricing tiers

Do you have one pricing plan for your product? You might be missing out on some easy sales.

This tactic heralds back to the 80/20 concepts shared in the tactic, “Make more products for your customers.” If all your customers pay the same amount, you can’t have good or bad customers. You’ve funneled them all into the same path.

Redesign your revenue model to allow customers to pay more and they will. In the least, the more expensive plan will make the regular plan appear cheaper and increase conversions, especially if you reverse the pricing tiers.