Want lifelong customers? Stand for something.
When you align your company’s values with the values of your customers, you create a strong bond. Customers will use your product not just for what it does, but what it stands for. Using the product can even become a part of their identity.
When your product shares a part of your customers’ belief system, they’ll be less likely to switch to an alternative. This is especially true if your values are unique in your space.