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Tactics List Retention

Align with your customers’ values

Want lifelong customers? Stand for something.

When you align your company’s values with the values of your customers, you create a strong bond. Customers will use your product not just for what it does, but what it stands for. Using the product can even become a part of their identity.

When your product shares a part of your customers’ belief system, they’ll be less likely to switch to an alternative. This is especially true if your values are unique in your space.