Customers are the lifeblood of every business. If you want your customers to stick around, you need to keep your finger on the pulse of their needs and demands.
At this very moment, there are things customers do and don’t like about your product. You almost certainly aren’t aware of all of these points. You can poll and reach out to customers, but why not make it easier for them to share a grievance as it occurs?
Keep feedback buttons and contact forms readily available at all times to collect valuable feedback from your customers. They’ll be happier to stay if they feel like they’ve been heard, and you’ll get the info you need to improve your product.