Most businesses nurture leads carefully before getting converting them to customers, but how many continue communicating after? Shutting down communication after the sale is a quick path to buyer’s remorse.
Just because someone has bought from you doesn’t mean you can stop selling. Keep reminding customers what your product does for them. Celebrate their success by showing them how much they’ve accomplished with your product. Customers are more likely to recognize the benefits of using your product and less likely to leave when they reminded of what they’ve accomplished.
You’ve worked hard to gain your customers, so work hard to keep them too.