Keyword research is the first step to increasing your traffic with SEO. Once you’ve chosen your keywords, you can optimize existing content and new content for them. The process of optimizing content to perform for selected keywords is referred to as “on-page SEO” or on-page optimization.
Some simple examples of optimizations include adding your keyword to the title of the page and including it at least once within the body of the article.
If you organize your ideas well and write clearly, your content will be mostly optimized on its own. However, there are a few tricks to optimize your content in ways that will enhance its search engine rankings.