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Recover abandoned carts with followup emails

Shopping cart abandonment isn’t just an eCommerce store issue. All businesses face attrition on the checkout page.

Turn more of your would-be customers into lifelong fans with a follow-up email campaign.

The idea is pretty simple: if someone fills their cart and leaves without paying, send them an email reminding them about the items in their cart. For customers who still don’t convert, you can follow up with a second email including a discount. Peak Design used this strategy to recover 12% of their abandoned carts.

But what if the shoppers aren’t registered users on your site? Simple. Break your checkout into multiple pages and start with the email address and name. When they press the “continue” button, submit the form. This way you can follow up with anyone who begins the checkout process but does not complete a purchase.