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Tactics List Retention

Stamp out the bugs

Nothing kills the experience of an app like a constant stream of bugs.

Fixing bugs in your software can seem less important than adding new features, but building on top of buggy code is like building a house of cards. Tools like FogBugz can keep development teams organized and on top of the current bugs plaguing the software. Strike a balance between bug fixes and enhancements in day-to-day work.

If you’re not a developer, you may not be aware that all software has bugs. Your product will never be completely bug-free, but you can prioritize the most heinous errors to smooth out the user experience (UX).

When your product runs smoothly, customers don’t have to question their purchase decision. They don’t have to worry they may be using an inferior product, or that there will be more issues in the future.