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Tactics List Retention

Send push notifications on the web

Email is an excellent communication channel for retention, but it’s not the only one. Many businesses are now having great success with web push notifications.

Push notifications are the notifications you get on your phone when you receive a new text or email. Modern browsers have now enabled a similar functionality. The exciting part is that this allows you to create a more integrated messaging channel across both desktop and mobile. You can allow site visitors to optin to notifications regardless of the device they use to visit your site.

Because they’re somewhat novel, adoption may be low, but engagement seems to be very high for the average user.