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Tactics List 10/59
Do proper keyword research
Don’t over-optimize your pages
Rewrite title tags
Traffic

Rewrite title tags

There’s more to title tags than keywords and your competitors are probably missing out on this…

Add Schema markup
Traffic

Add Schema markup

Want more traffic from Google? Learn how to get images, star ratings, and more into the search engine results pages.

Rewrite meta descriptions
Optimize your site architecture
Optimize your content for keywords
Build links to your site
Speed up your site
Revenue

Speed up your site

Despite your best marketing efforts, a slow site can yank your conversions down. Keep the customers coming by speeding up your site.

Update existing content